Uniqueness
Most often as a domain name take the name of the company and here it is important uniqueness. You’re in luck if you pick up both the name of the company and the domain at the same time. In that case, immediately check the options that come to your mind. It is important to check whether there are already companies with a similar or similar name. Because if there is already a large company with a similar name, which has a long time – you will be very difficult to overtake it in search results. Also, you can be confused with a competitor and you will lose some traffic.