Uniqueness
Most often, the name of the company is taken as the domain name and uniqueness is important here. You are lucky if you simultaneously select the company and domain names. In this case, immediately check in the search for the options that you come to mind. It is important to check whether there are already companies with a similar or similar name. Because if there already is a big company with a similar name that has been working for a long time, it will be very difficult for you to overtake it in search results. You may also be confused with a competitor and you will lose some traffic.