{"id":37222,"date":"2019-12-03T18:30:45","date_gmt":"2019-12-03T16:30:45","guid":{"rendered":"https:\/\/tuthost.ua\/bez-rubriki\/cyrillic-domains-pros-cons-and-pitfalls\/"},"modified":"2022-07-26T15:25:35","modified_gmt":"2022-07-26T12:25:35","slug":"kirillicheskie-domeny-plyusy-minusy-i-podvodnye-kamni","status":"publish","type":"post","link":"https:\/\/tuthost.ua\/en\/blog\/kirillicheskie-domeny-plyusy-minusy-i-podvodnye-kamni\/","title":{"rendered":"Cyrillic domains: pros, cons and pitfalls"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Contents<\/span><\/h2>\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#mozhno\">Can I use Cyrillic domains<\/a>?<\/span><\/li><li style=\"font-weight: 400;\"><a href=\"#preymushestva\"><span style=\"font-weight: 400;\">The advantages of using Cyrillic domains.<\/span><\/a><\/li><li style=\"font-weight: 400;\"><a href=\"#nedostatki\"><span style=\"font-weight: 400;\">Disadvantages of Cyrillic domains.<\/span><\/a><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#punycode\">Using Punycode.<\/a> <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#kak-perevesti\">How to transfer a domain to Punycode.<\/a> <\/span><\/li><li style=\"font-weight: 400;\"><a href=\"#vyvody\"><span style=\"font-weight: 400;\">Conclusions.<\/span><\/a><\/li><\/ul>\n<p><span style=\"font-weight: 400;\">Most sites are registered under domain names written in Latin characters. Until recently, this was the only option accepted worldwide. However, about 10 years ago it became possible to register a Cyrillic domain &#8211; the name of the site written in Cyrillic. The popularity of such solutions is increasing every year, but should we move away from common standards?  <\/span>In this article we will consider the advantages of using sites with Cyrillic domains, what troubles are at risk and how to deal with them.<span style=\"font-weight: 400;\"> <\/span><br\/><a name=\"mozhno\"><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Can I use Cyrillic domains?<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">In most cases, such solutions are resorted to for the convenience of the target audience. After all, it&#8217;s much easier for people who don&#8217;t speak English to type in  <\/span><span style=\"font-weight: 400;\">address<\/span> <span style=\"font-weight: 400;\">in the address bar of<\/span> <span style=\"font-weight: 400;\">of your browser<\/span><span style=\"font-weight: 400;\">  &#8220;chamomile.uk&#8221; than &#8220;chamomile.ua&#8221;. An additional plus &#8211; no need to switch the keyboard layout. As a result.  <\/span><span style=\"font-weight: 400;\">users<\/span><span style=\"font-weight: 400;\"> get faster access to the resource, which increases loyalty. <\/span> <\/p>\n\n<p><span style=\"font-weight: 400;\">In the search engine results sites written in Cyrillic look like this:<\/span><\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain.png\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"266\" src=\"https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain.png\" alt=\"cirillic_domain\" class=\"wp-image-27854\" title=\"\" srcset=\"https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain.png 751w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain-150x53.png 150w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain-300x106.png 300w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain-125x44.png 125w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/cirillic_domain-75x27.png 75w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/a><\/figure>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n\n<p><a name=\"preymushestva\"><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The advantages of using Cyrillic domains<\/span><\/h2>\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Easy to remember, which is important when launching offline advertising campaigns: on television, radio, billboards, etc.  <\/span><\/li><li><span style=\"font-weight: 400;\">Convenience for users of the Russian-speaking Internet.  <\/span><\/li><li><span style=\"font-weight: 400;\">Many free domain names in Russian. Finding a usable Latin name is not easy because of the huge number of registered sites. Cyrillic in this regard is not yet so common, so it is easier to pick up a unique domain name.  <\/span><\/li><li><span style=\"font-weight: 400;\">In the name of the site, written in Russian letters, you can write a keyword. Many SEO-specialists consider it a plus when promoting.<\/span><\/li><\/ul>\n<p><span style=\"font-weight: 400;\">In addition, sites with Cyrillic characters are displayed quite adequately in all browsers, there are no problems with them <\/span><span style=\"font-weight: 400;\">problems<\/span><span style=\"font-weight: 400;\"> in search engines. <\/span> <br\/><a name=\"nedostatki\"><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Disadvantages of Cyrillic domains<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Cyrillic domains problems:<\/span><\/p>\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Coding. For a domain name to comply with Unicode standards, which only supports letters of the Latin alphabet, numbers and hyphens, decoding is required. The Punycode method is used for this purpose, and we&#8217;ll talk more about it next.  <\/span><\/li><li><span style=\"font-weight: 400;\">Not every hosting company supports Cyrillic domains &#8211; problems may arise when searching for a provider.  <\/span><\/li><li><span style=\"font-weight: 400;\">Suitable only for the Russian-speaking audience. Users from other countries are more accustomed to the Latin alphabet. If your project enters the international market with a name in Cyrillic, it is likely to lose to competitors who use the letters of the English alphabet.  <\/span><\/li><li><span style=\"font-weight: 400;\">There may be difficulties with promotion. Cyrillic domains and SEO are still a controversial topic. For example, one way to attract users is the registration site in directories. But some services either support domains in Latin characters only, or display converted variants of domain names in Cyrillic. The promotion of links also has its own nuances. Anchor (link &#8220;hidden&#8221; in the word) does not cause questions, but with bezankornyh (link is inserted in the usual form) is not so simple, because they are displayed in the converted form, which is not visually appealing.  <\/span><\/li><\/ul>\n<p><a name=\"punycode\"><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Using Punycode<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Punycode is a method of converting Cyrillic domain into a character set that conforms to Unicode standards and is required to display the site correctly. What does it look like? You&#8217;ve probably noticed that when copying  <\/span><span style=\"font-weight: 400;\">addresses<\/span><span style=\"font-weight: 400;\">  In Cyrillic instead of beautiful &#8220;site.ukr&#8221; you get an incomprehensible set of characters like &#8220;xn-80rlfmilkjrud.xn--j1amd&#8221;. That&#8217;s how search engine crawlers see it and, by the way, don&#8217;t consider it  <\/span><span style=\"font-weight: 400;\">in a human-readable URL<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Convert<\/span><span style=\"font-weight: 400;\">  a regular domain in Russian in Latin letters and numbers is needed, so that all browsers and search engines can understand the link and did not give out a 404 error. Another common reason is filling out the robots.txt file. It can only use letters of the English alphabet, numbers and hyphens. If your sites have  <\/span><span style=\"font-weight: 400;\">Cyrillic domains, conversion<\/span><span style=\"font-weight: 400;\"> will become a necessity. <\/span> <br\/><a name=\"kak-perevesti\"><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How to transfer a domain to Punycode<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">There are many services for online domain name conversion. They are easy enough to use &#8211; enter the name of the site in Cyrillic in the field and click &#8220;Translate&#8221;. In the new line, you will see the Latin script, which you can copy and paste wherever you want.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">As an example, take the well-known multifunctional service 2ip.ru. As implemented here  <\/span><span style=\"font-weight: 400;\">conversion<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode.png\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"441\" src=\"https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode.png\" alt=\"punycode\" class=\"wp-image-27864\" title=\"\" srcset=\"https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode.png 819w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode-150x81.png 150w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode-300x162.png 300w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode-768x414.png 768w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode-125x67.png 125w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode-75x40.png 75w, https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/11\/punycode-720x388.png 720w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><figcaption>Cyrillic domains conversion<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Lifecycle<\/span><\/h3>\n\n<p><span style=\"font-weight: 400;\">Almost all modern browsers have Punycode built in. You can take advantage of this so you don&#8217;t have to look for a converter in the  <\/span><span style=\"font-weight: 400;\">Google<\/span><span style=\"font-weight: 400;\">  or Yandex. Enter the name of the site in Cyrillic in the search box, copy and paste it, for example, in a text document. You will get a link already converted by  <\/span><span style=\"font-weight: 400;\">to the  standard<\/span><span style=\"font-weight: 400;\"> Unicode. <\/span> <br\/><a name=\"vyvody\"><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusions<\/span><\/h2>\n\n<p><span style=\"font-weight: 400;\">Cyrillic domains are gaining popularity in the Russian-speaking segment. They are easier to remember, there are more free options, respectively, the choice of name is easier.  <\/span>As for the promotion of sites with Cyrillic domains, there are subtleties, but global problems with them is not observed.<span style=\"font-weight: 400;\"> <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">The only trouble you may encounter is that not all services provide the ability to <\/span><span style=\"font-weight: 400;\">registration<\/span><span style=\"font-weight: 400;\">  domain name in Cyrillic. Tuthost works with domain zones in the national language, such as &#8220;.ukr&#8221;. When working with us, you also get protection of the domain from theft, DNS management, data hiding. Apply for registration by phone, online chat, or email.  <\/span><\/p>\n<div class=\"gb-button-wrapper gb-button-wrapper-f490e712\">\n\n<a class=\"gb-button gb-button-04c6b12b gb-button-yellow-button\" href=\"https:\/\/tuthost.ua\/en\/domens\/registration\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"gb-icon\">\n  <svg viewbox=\"0 0 32 32\" height=\"32\" width=\"32\" version=\"1.1\">\n    \n\n    <title>thumbup<\/title>\n    \n\n    <path d=\"M5.406 23.163c-1.044 0-1.9 0.85-1.9 1.9 0 1.044 0.85 1.9 1.9 1.9 1.044 0 1.9-0.85 1.9-1.9 0-1.044-0.85-1.9-1.9-1.9zM5.406 26.012c-0.525 0-0.95-0.425-0.95-0.95s0.425-0.95 0.95-0.95 0.95 0.425 0.95 0.95-0.425 0.95-0.95 0.95z\" fill=\"currentColor\">\n    <comment><\/comment>\n    \n\n    <path d=\"M31.1 17.069c0.425-0.756 0.519-1.831 0.519-2.631 0-2.525-3.2-4.138-4.869-4.138h-5.456c0.837-4.319-0.431-6.844-1.294-7.981-0.956-1.256-2.288-2.006-3.563-2.006-1.050 0-1.95 0.5-2.475 1.369-0.113 0.181-0.169 0.394-0.169 0.612v3.775c-1 2.862-1.956 5.013-3.444 6.5-0.325-1.3-1.5-2.263-2.9-2.263h-4.088c-1.644 0-2.987 1.338-2.987 2.988v15.056c0 1.65 1.344 2.988 2.987 2.988h4.081c1.306 0 2.419-0.844 2.825-2.012 0.637 0.381 1.269 0.575 1.869 0.575h13.237c0.762 0 1.494-0.381 2.113-1.094 0.75-0.856 1.281-2.163 1.363-3.306 1.044-0.894 1.563-2.394 1.506-4.363 1.075-1.25 1.087-2.906 0.744-4.069zM9.488 28.35c0 1.125-0.919 2.044-2.044 2.044h-4.081c-1.125 0-2.044-0.913-2.044-2.044v-15.056c0-1.125 0.919-2.037 2.044-2.037h4.081c1.125 0 2.044 0.912 2.044 2.037v15.056zM30.194 16.731c-0.087 0.125-0.113 0.288-0.063 0.438 0.344 0.956 0.387 2.438-0.6 3.469-0.087 0.094-0.137 0.219-0.131 0.35 0.087 1.85-0.363 3.2-1.3 3.9-0.119 0.087-0.188 0.225-0.188 0.369-0.019 0.975-0.488 2.181-1.137 2.931-0.431 0.5-0.913 0.762-1.394 0.762h-13.244c-0.512 0-1.113-0.231-1.7-0.656v-14.519c1.969-1.65 3.1-4.088 4.275-7.469 0.019-0.050 0.025-0.1 0.025-0.156v-3.856c0-0.044 0.012-0.087 0.031-0.125 0.35-0.581 0.956-0.913 1.662-0.913 0.981 0 2.031 0.613 2.806 1.631 0.8 1.056 1.988 3.475 1 7.775-0.031 0.144 0 0.287 0.094 0.4 0.087 0.113 0.225 0.181 0.369 0.181h6.050c1.163 0 3.925 1.238 3.925 3.188 0 1.056-0.175 1.869-0.481 2.3z\" fill=\"currentColor\">\n    <comment><\/comment>\n    \n\n  <\/svg>\n  \n\n<\/span><span class=\"gb-button-text\">Order a domain<\/span><\/a>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Contents Can I use Cyrillic domains? The advantages of using Cyrillic domains. Disadvantages of Cyrillic domains. Using Punycode. How to transfer a domain to Punycode. Conclusions. Most sites are registered under domain names written in Latin characters. Until recently, this was the only option accepted worldwide. However, about 10 years ago it became possible to&#8230;<\/p>\n","protected":false},"author":6,"featured_media":27870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[8296],"tags":[],"class_list":["post-37222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"taxonomy_info":{"category":[{"value":8296,"label":"Blog"}]},"featured_image_src_large":["https:\/\/tuthost.ua\/wp-content\/uploads\/2019\/12\/domains-1024x683.jpg",1024,683,true],"author_info":{"display_name":"\u0421\u043b\u0430\u0432\u0438\u043a \u041a\u0440\u0438\u0432\u0443\u0446\u0435\u043d\u043a\u043e","author_link":"https:\/\/tuthost.ua\/en\/author\/slava-tuthost-com\/"},"comment_info":0,"category_info":[{"term_id":8296,"name":"Blog","slug":"blog","term_group":0,"term_taxonomy_id":8296,"taxonomy":"category","description":"","parent":0,"count":110,"filter":"raw","cat_ID":8296,"category_count":110,"category_description":"","cat_name":"Blog","category_nicename":"blog","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/posts\/37222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/comments?post=37222"}],"version-history":[{"count":6,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/posts\/37222\/revisions"}],"predecessor-version":[{"id":50468,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/posts\/37222\/revisions\/50468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/media\/27870"}],"wp:attachment":[{"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/media?parent=37222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/categories?post=37222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tuthost.ua\/en\/wp-json\/wp\/v2\/tags?post=37222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}